Description
We are seeking a highly skilled software industry focused senior content writer to lead and produce top-quality, SEO-optimized content for our service pages, blogs, and website assets. The ideal candidate should have prior experience in the software, SaaS, or IT services industry, with strong storytelling ability and a strategic understanding of content marketing that drives conversions & ranking together.
Job Responsibilities
Content Strategy & Research
- Develop content strategies aligned with SEO and brand goals.
- Research topics related to software development, SaaS, AI, web, and digital solutions.
- Conduct in-depth research using both manual methods and AI-assisted tools (ChatGPT, Gemini, Perplexity, etc.) to gather insights—but ensure that all final writing is 100% manually written.
- Collaborate with the SEO team to identify content gaps and opportunities.
Content Creation & Editing
- Write, edit, and optimize service pages, blog posts, and case studies for clarity, engagement, and SEO.
- Maintain a consistent tone and brand voice across all content.
- Use AI tools only to enhance topic discovery, competitor gap analysis, analyzing trends, SERP intent, topical mapping, and factual validation—not for content generation.
- Develop content with strong logical structure, narrative flow, and original tone that aligns with brand and SEO intent.
- Review and guide junior writers to ensure quality and coherence.
Optimization & Reporting
- a. Use SEO tools (Ahrefs, SurferSEO, or similar) to optimize existing and new content.
- Track content performance using analytics and provide actionable improvement reports.
Requirements
- 5+ years of proven experience in B2B software/IT content writing.
- Excellent English writing and editing skills.
- Deep understanding of SEO content strategy and keyword optimization.
- Experience with CMS (WordPress or similar).
- Ability to mentor junior writers and maintain editorial consistency.