Description

We are hiring high-potential operators to take ownership of a specific vertical’s marketing outcomes. You will not just write or execute—you will plan, execute, and deliver results across campaigns, outreach, and content while coordinating with functional teams.

This role requires ownership of delivery, sprint planning, and performance, aligned with the matrix-based marketing operating model.

This role directly drives pipeline, client acquisition, and revenue growth by owning marketing outcomes for a specific vertical. Each Vertical Owner operates like a mini business unit, responsible for turning strategy into measurable results across campaigns and outreach. As the company scales across regions and industries, this role ensures faster, more focused GTM execution aligned with business goals. This is an ownership role with clear accountability for performance, not just execution.

Job Responsibilities

Skill Requirements

• Strong ability to think strategically: identify customer pains, define messaging angles, and structure campaigns.
• Strong copywriting ability with clarity, punch, and low cognitive load.
• Understanding of B2B buyer psychology and decision-making triggers.
• Ability to plan and execute campaigns across multiple channels.
• Ability to analyse campaign data and form logical hypotheses for improvement.
• Strong ownership mindset and ability to manage end-to-end execution independently.
• Ability to coordinate with multiple teams and manage dependencies.
• Familiarity with cold email tools and campaign metrics.
• Strong research skills for ICP, industry, and personalisation.
• Experience using AI tools (especially ChatGPT, Lovable, Claude, etc.) for ideation, rewriting, and prompt engineering.

Experience Requirements

• 3 to 8 years in B2B marketing, growth, content strategy, or campaign execution roles.
• Experience working with SaaS, fintech, or software service companies is a plus.
• High proficiency in English is a must for communication (written and verbal).

Educational Requirements

• Minimum bachelor’s degree in any discipline.